LazyMovie - Tapping the Digital Film Restoration Industry

Jane Kirk has done it again. After successfully establishing LazyMovie, a service provider of rotoscoping and chroma keying, she is now once again penetrating another industry with a new outsourcing solution up her sleeve.

She calls it, with a smirk I might add, ’The Other LazyMovie’; a new service niche dedicated to answer the expensive needs of the film restoration industry.

LazyMovie: digital film restoration - is a facility that specializes in dust-busting, scratch removal and other clean-up work for problem frames. Through this, Kirk aims to aid film laboratories and film restoration companies in their pursuit to preserve cinematic memorabilia.

”This other LazyMovie is a cost-effective answer to the expensive industry of film preservation. Just like my other businesses, clients can bank on a (a) fast turn-around time, (b) experienced video editors under Scandinavian Management, (c) minimal linguistic and cultural misunderstandings and (d) of course a lower project cost since my production team is based in Cebu, Philippines” said Jane Kirk.

She also added that working with M.I.R and Diamant has given her Philippine-based team of video editors the right panache to effectively handle film retouching issues at hand. “Investing with the right kind people and the right kind of technology ensures quality at its finest.”

LazyMovie is also the sister company of LazyMask, a clipping path service provider, and LazyAnimation, a digital animation studio.

Outsourcing graphic services connects to SEO

Outsourcing graphic services connects to SEO, where competitors do all types of online marketing strategies just to be on top. Unfortunately “some of them” did an intensive study of our strategies because I do believe when it comes to graphic outsourcing LazyMask is the best choice among the rest.

The industry we are in is not that keen on SEO since we primarily belong in a graphics industry. However SEO has been considered as one of the best things that happened in our company and the amount of effort and resources we have invested in this department have proved to be 10% profitable for the company. Only proves that SEO works for whatever online business you have.

The issue is that an old employee of ours has recently left the company and is currently working for a direct competitor. When I say direct, we are on the same geographic location with same service and all. What's worse is that she has been mirroring our site and has been aggressively following our steps. I am through with questioning her sense of business ethics since I found out she does not own one at all.

The only fear we have is that if she has copied our clients information and then pirate them to avail their services instead of ours. We are currently taking legal actions to prevent such matter to happen in the near future.

I guess, one of the good things out of this is that, my team is quite agitated and if they are tail tracking us, we are doing the same thing to them. In the long run, we cannot monopolize the clipping path market and competition is not only healthy but hectic over the internet. They are not our only competition and we are not a bit least scared. We hold real SEO knowledge (plus our wit and charm) unlike the SEO expert pretense that she is trying so hard to purport. That I guess is our advantage.

Moral lesson: To all those online businesses, SEO is it. Understand the anatomy of the search engines and tweak your site to their likings. Scatter you're link like hell but make sure that your link is visible to your target market. SEO wouldn't be as successful as I am saying if you don't know your target market well. Knowing and understanding your target market is the first step to everything. If you don't know anything about SEO, there are several tutorials available about the basics of SEO.

Note: I don't know what's with her, but his also been using same title as my blog "Graphic Outsourcing" only to different blog host! SEO is also about creativity and originality keep that on mind!

Graphic Design Outsourcing

Outsourcing has long been used by company owners and online marketers to grow their businesses. Whether large and small business, you need to have an online presence in the web in order to compete with thousands of competitors.

Economy evolves and so do with business, Graphic Design Outsourcing gives us fresh and new business ideas. This type of outsourcing business has a wider range of services; mostly it includes logo design, brochures design, photo manipulation, catalog, banners, visual effects, animation and more.

Before pursuing Graphic Design Outsourcing you need to study and analyze your company’s marketplace. The type of market you’re targeting, competitors and your marketing capabilities. An experienced graphic designer’s around you weighs bigger importance in your business success.

There are a lot of factors in considering in this type of business, you need to have a closer look of your website. You are specializing graphic design services make sure your website looks professional and credible. More than ever the business success depends on your marketing strategies and how you promote your services online.

Quality Outsourcing



Outsourcing Business tends to grow and evolve over the years. Almost all industry in the business world today considered outsourcing as one business strategy. With outsourcing it’s guaranteed fast services and much cheaper labor cost. But the question is, do we have a 100% quality and security with this kind of services?

It’s not about who’s the cheapest and the fastest outsourcing service provider, but it’s how they maintain the quality of service they offer. It comes along on how the company implements the outsourcing process and standard. When choosing outsourcing providers also consider the company’s credibility and years in the industry. Keep in mind that Outsourcing is not always a solution to business cost. Like any other business decision it involves tradeoffs that need to be analyzed.

Outsource Rotoscoping and Chroma Keying

There’s such thing as Outsource rotoscoping and chroma keying


The outsourcing industry is booming and it is expected to grow even further in the coming years. Driven by improved yet low-cost telecommunication capacity and the upswing of technology, the outsourcing industry is expected to generate a whopping $ 2.5 billion in the next ten years. Though outsourcing is common for customer services, telemarketing, and such, post production outsourcing is now at its infancy. The widespread popularity of the internet and the need for a higher degree of visual effects technical expertise are the sub-plots of a script that spells the need for outsourcing digital video post production workflow.

Outsourcing is a risk and the best heeded advice for outsourcing is to outsource labor intensive yet simple tasks. For the digital video post production workflow, rotoscoping and chroma keying are the “it tasks” to outsource.
Why is rotoscoping and chroma keying the “it” tasks

The continuous advancement of technology has contributed to the much higher standards of what constitutes good cinematography and the makings of a solid craftsmanship. rotoscoping and chroma keying are said to be the dirty work of the otherwise glamorous film industry. Having Harry in high-speed broomstick chase during a quidditch game wouldn’t be an exhilaration once rigs and wires are still attached in the final edit. Video editors would have to erase those wires, key out the greenscreen and then set-up a heated wizard game scene with flying creatures for the film to reach the pantheon of screen achievement, which they did.

Though rotoscoping and chroma keying are important, doing so also sacrifices the needed attention for creativity. They can be dull and both are process intensive; nonetheless every visual effects designer just has to undergo through them ensuing to conquer screen magic.

The benefits of outsourcing rotoscoping and chroma keying
Outsourcing rotoscoping and chroma keying gives digital video editors and visual effects designers their needed escape from these lackluster chores. They can now have their needed time with creativity and give more focus on the stimulating aspect of visual effects.

The benefits are more-a-like the same benefits when a company decides to outsource and that is: (a) focus on core-processes (b) reduced labor cost and (c) improved process procedures however the risk in the investment made is minimal since the “it tasks” are simple (they only get to process intensive once there are loads of frame to rotoscope and chroma key) and the desired output has its general standards.
Tips in choosing a visual effects workforce partner
There are several firms that outsources rotoscoping and chroma keying however finding the “right” service provider is the critical point. A wrong outsourcing company would mean an offset to the enticing outsourcing benefits. Here are few tips to keep in mind when choosing your service provider.

Commitment to quality
Price
References / Reputation
Flexibility of contract terms
Scope of resources
Additional value added capability
Cultural match

If you are a tired visual effects designer or digital video editor, outsourcing rotoscoping and chroma keying is an option. You just have to find your right service provider.

Outsourcing Benefits

So why do companies want to outsource jobs, when they have their own employees to think of? What exactly are the benefits of outsourcing jobs?

The answer to these questions can be summed up in the following points:
• Outsourcing jobs help to improve a business' focus. What this basically means is that with the help of outsourcing companies can focus more on boarder issues while the operational angle of the business is done by a third party.
• Outsourcing jobs provides access to world class capabilities, as your business gets the benefit of an international staff.
• Outsourcing jobs accelerate the streamlining of a business. This is because businesses are allowed to focus more on the long term goals rather than on operational concerns.
• Outsourcing jobs means that risk is shared. This means that companies become more flexible and more dynamic and are better able to make challenging business decisions.
• Outsourcing jobs mean being able to pay attention to more strategic activities of a business, as the company changes its focus from non-core activities to activities that are able to boost profits in the long run.
• Outsourcing jobs mean tax cuts
• Outsourcing jobs mean cheaper and more economical labor.
• Outsourcing jobs mean increased productivity, by employing more skilled man power.

Satisfied? That’s about outsourcing benefits….

Common Outsourced Service

Companies nowadays would prefer to outsource their job than hiring employee to do the required work. Cost cutting and quality of the services is one of the few reasons why companies induce to outsource jobs. Almost all jobs can be outsourced except for surgery and alike.

*Call Center
*Data Entry
*Financial Services
*Accounting Services
*Graphic Design
*Architectural
*Engineering
*Legal Processing
*Medical Transcription
*Multimedia
*Web Design
*SEO

The above mentioned are just few of the outsourced service globally.

Outsourcing Turn Around

A week after graduating college I got my first job. Graduated as Bs-Information Technology, it’s not outraging for me to work in Outsourcing industry. My first job leads me to work as e-Marketing Specialist, were I do online promotion of numbers of websites. We make website for our clients particularly in France which my boss is based. Later on as I gain experienced I was promoted to e-Marketing Supervisor, I managed the work of e-Marketing Specialist. For almost 2 years I think I did great in my work in outsourcing industry.

I was told by a friend of mine to consider another outsourcing niche which is graphic services, sounds interesting and so I joined another outsourcing company who are into graphic services. I was assigned to do the e-Telesales, more often I call graphic design company and offer our services. Glad to work in this kind of outsourcing business because I got to enhance my design talents. Management realize that it’s not a good idea to do the e-telesales, so they decided to go for SEO (search engine optimization). I got to work as SEO specialist, were I do marketing strategies to make our website ranked in such particular keywords. In SEO everyday is a learning process and I can say your creative idea comes out.

For almost 4 years in outsourcing industry, I thought that it’s all about outsourcing work from companies to companies until I realized another niche. Companies nowadays outsource their skilled employees to other companies to work such project. Of course much higher salary and you got to experience working in different countries. Amazing isn’t it?

I consider kind of job as enjoyable you’ve got to work with another race, different culture and environment. I heard the most of the outsourced worker would go to Japan, I wonder maybe that is why Japan is the most high tech country because most of the geniuses are there. But at the end of the day it’s all about coping up with the changes in different industry whether outsourcing or any type of Business.

Clipping Path Services - New Opportunity to Cut Significant Costs on Graphics

The recent trend of outsourcing has hit the graphic design industry, now this trend is also within the clipping path niche which can be a cost saver for many businesses that make use of any form of digital imaging.

Clipping Paths -- The New Outsourcing Craze in the Graphics Industry?
Among the many well known graphic outsourcing tasks there is everything from 3D/2D graphics to the entire design of a website. However, a new service which is in the current focus of design companies is the outsourcing of clipping paths. This new service simply outlines any images or photos needed for graphical production and allows the customer to place any background behind the actual object. This is often needed for catalogs, posters, brochures, websites, and many other forms of print or design.

For several flower services, LazyMask (a clipping path specialist), has become an essential asset in their production chain. According to Jens Brober the CEO of FloraGrafia, a flower marketing company, "LazyMask has cut costs significantly and saved me a lot of hours, which I otherwise would have spent on clipping paths rather than marketing".

Specialized Outsourcing Equals Lower Prices and Higher Quality
LazyMask chooses, as one of the few companies, to channel all its resources into meeting this clipping path need. CEO Morten Kirk Andersen says that "by specializing in this service, LazyMask can offer the best quality level in the industry as well as cost efficient prices. Our focus is in making customers not only realize that major costs can be saved, but also a lot of time."

So whether clipping paths are only a minor part of company costs, businesses should think again if those clipping path hours actually can be spent on more value driving objectives. This is an age where cutting costs and saving time are a core necessity to be successful in the business world. Visit www.LazyMask.com or email info@lazymask.com for more information.

Advertising your Business Online, How important is it?

How important is the advertisement in your online business? Does this matter? Of course, you maybe successful in your offline advertisement but I tell you it’s a very different story when were talking about online advertisement. Getting people to notice and visit your site is not and easy job I supposed.

Online advertising takes a lot of process; it’s not like creating your website and hosting it online and boom you have your business. You have to know what you’re doing, though the result is decelerating but it’s worth it. In fact the results of online advertising are much more long term and the costs are much lower compare to offline advertising.

The first thing that you need is to be able to understand what marketing strategies in online advertising are:

1. Email, is one of the most cost effective ways to advertise, as you can really target the market that you’re after.

2. Press release distribution, which involves placing a newsworthy story about a company, its website, its people, and/or its products/services.

3. Link Exchange, you place their link on your site, usually on a links page and the other site in return will place a link back to you.

4. Submitting URL to directories, this helps to increase your page rank, and this in turn will increase your traffic for free.

5. Forums make sure you attend only to those of your target market, buy using signature and not only will potential leads by clicking on this, but all these links are pointing back to your site as well.

6. Blogging is my choice, were you can freely write almost anything, your articles or any relevant content that readers might be interested.

7. Banner advertising, which is the placement of ads on a web site for a fee.

There are still lots of ways on how to do online advertising, this are just one of the few. It’s not guaranteed that if you do all of this, you’ll be successful. Remember you have millions of competitors on the internet. Keep in mind patience if a virtue!

LazyAnimation: a cost-effective Scandinavian digital animation studio - in full throttle


LazyAnimation specialize both in 2d and 3d animation and has recently launched it’s website around March 2007. This is the third business venture Jane Kirk have established and she is more confident than ever.

A Scandinavian outsourcing company, based in Cebu City, Philippines, is willing to play in the competitive arena of animation.

After successfully establishing LazyMask, an outsource clipping path provider, and LazyMovie, a service provider dedicated to the rotoscoping and chroma keying segments of video editing, Jane Kirk is gung-ho that LazyAnimation will reap a good number of wanted attention with a good marketing niche at hand.

“We can animate anything under the sun” said LazyAnimation’s top animator Owen Cartegena.

LazyAnimation, a digital animation studio, is a service provider of both 2d and 3d animation and, currently, is also seeking to win partnerships across Europe and USA.

Jane Kirk said that the Philippines have always been her top choice when it comes to graphics. “Not only do we offer our clients low cost but the quality is superb, just superb.”

Jane Kirk also added that the “Philippines is one of the best English speaking countries in Asia Pacific. Linguistic and cultural misunderstanding is very minimal and that’s a plus for LazyAnimation since this has always been the common downside to the Asian outsourcing industry.”

LazyAnimation has recently launched its website which has signaled the official launching of the business as well. However even before the official release of their website, LazyAnimation has been doing several 3d animation projects for Danish clients. (PR)

Outsource Graphic Services

Living in a fast pace world were everything needs to be done ahead of time creates new type of services called Outsourcing. It involves contractual relationship between clients and supplier, mainly company opted to go through outsourcing services because of lower cost, faster production, technology, resources and conserving labor cost.

When deciding to outsource work there are things to consider since it involves money and the quality of work. You must choose companies that offers best quality of work. Outsourcing companies nowadays offers free trial services to try their quality of work that leads you to know which is which. Second Period of Time, this involves how long the production process. And third is the Price, with so much competition in outsourcing industry it’s not too hard to find which has the lower prices among all and yet still offer quality graphic services.

I heard a lot of criticisms in Outsourcing Industry primarily that it damages the local labor market, affects jobs and individuals, and brings down prices which provides greater economic benefit to all. Yes it’s true but come to think on the positive side of the story, with Outsourcing more and more people acquire jobs and the growing number of companies which also affects our economy. I don’t believe that it’s alarming; I consider this as a Competition in a global Market.