Advertising your Business Online, How important is it?

How important is the advertisement in your online business? Does this matter? Of course, you maybe successful in your offline advertisement but I tell you it’s a very different story when were talking about online advertisement. Getting people to notice and visit your site is not and easy job I supposed.

Online advertising takes a lot of process; it’s not like creating your website and hosting it online and boom you have your business. You have to know what you’re doing, though the result is decelerating but it’s worth it. In fact the results of online advertising are much more long term and the costs are much lower compare to offline advertising.

The first thing that you need is to be able to understand what marketing strategies in online advertising are:

1. Email, is one of the most cost effective ways to advertise, as you can really target the market that you’re after.

2. Press release distribution, which involves placing a newsworthy story about a company, its website, its people, and/or its products/services.

3. Link Exchange, you place their link on your site, usually on a links page and the other site in return will place a link back to you.

4. Submitting URL to directories, this helps to increase your page rank, and this in turn will increase your traffic for free.

5. Forums make sure you attend only to those of your target market, buy using signature and not only will potential leads by clicking on this, but all these links are pointing back to your site as well.

6. Blogging is my choice, were you can freely write almost anything, your articles or any relevant content that readers might be interested.

7. Banner advertising, which is the placement of ads on a web site for a fee.

There are still lots of ways on how to do online advertising, this are just one of the few. It’s not guaranteed that if you do all of this, you’ll be successful. Remember you have millions of competitors on the internet. Keep in mind patience if a virtue!

LazyAnimation: a cost-effective Scandinavian digital animation studio - in full throttle


LazyAnimation specialize both in 2d and 3d animation and has recently launched it’s website around March 2007. This is the third business venture Jane Kirk have established and she is more confident than ever.

A Scandinavian outsourcing company, based in Cebu City, Philippines, is willing to play in the competitive arena of animation.

After successfully establishing LazyMask, an outsource clipping path provider, and LazyMovie, a service provider dedicated to the rotoscoping and chroma keying segments of video editing, Jane Kirk is gung-ho that LazyAnimation will reap a good number of wanted attention with a good marketing niche at hand.

“We can animate anything under the sun” said LazyAnimation’s top animator Owen Cartegena.

LazyAnimation, a digital animation studio, is a service provider of both 2d and 3d animation and, currently, is also seeking to win partnerships across Europe and USA.

Jane Kirk said that the Philippines have always been her top choice when it comes to graphics. “Not only do we offer our clients low cost but the quality is superb, just superb.”

Jane Kirk also added that the “Philippines is one of the best English speaking countries in Asia Pacific. Linguistic and cultural misunderstanding is very minimal and that’s a plus for LazyAnimation since this has always been the common downside to the Asian outsourcing industry.”

LazyAnimation has recently launched its website which has signaled the official launching of the business as well. However even before the official release of their website, LazyAnimation has been doing several 3d animation projects for Danish clients. (PR)

Outsource Graphic Services

Living in a fast pace world were everything needs to be done ahead of time creates new type of services called Outsourcing. It involves contractual relationship between clients and supplier, mainly company opted to go through outsourcing services because of lower cost, faster production, technology, resources and conserving labor cost.

When deciding to outsource work there are things to consider since it involves money and the quality of work. You must choose companies that offers best quality of work. Outsourcing companies nowadays offers free trial services to try their quality of work that leads you to know which is which. Second Period of Time, this involves how long the production process. And third is the Price, with so much competition in outsourcing industry it’s not too hard to find which has the lower prices among all and yet still offer quality graphic services.

I heard a lot of criticisms in Outsourcing Industry primarily that it damages the local labor market, affects jobs and individuals, and brings down prices which provides greater economic benefit to all. Yes it’s true but come to think on the positive side of the story, with Outsourcing more and more people acquire jobs and the growing number of companies which also affects our economy. I don’t believe that it’s alarming; I consider this as a Competition in a global Market.